Background To create different marketing channels for the micro enterprises, rural producers to develop sustainable livelihood through adopting appropriate rural technology, product development & diversification with accepted designs, packaging, certification, branding activities etc, Government in Panchayati Raj & Drinking Water Department has created “Odisha Rural Development and Marketing Society (ORMAS)” on 14th January 1991and registered under Societies Registration Act-1860, it has been rendering yeomen services in livelihood promotion and rural product marketing in Odisha. ORMAS and DSMSs have been successfully operating since last 25 years for establishment of a strong marketing network for rural produces. |
With changing scenario on Government’s strategies for development program implementation which is based on sustainability of these program and as a process capacitating /involving the grass root institutions/civil societies and having equity and transparency at all levels, ORMAS is being positioned to be working in partnership and as an apex body for knowledge creation, flow and adaptation for creating economic opportunities. ORMAS has already imbibed a role of facilitator rather than implementer and work in partnerships with other institutions/agencies for sustainability of the initiatives which it started long back. While there has been change in ORMAS’s role, at the same time the role of all partners are being evolved. ORMAS keep on working more at a systemic level. |
ORMAS being a Knowledge Based Agency on its evidence on field level interventions, would like to take up the experiences on successful models on enterprises to a next level of intervention with partnership at state, districts and grass root levels.
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Partnership at this level would be with women affairs, agriculture, skill development and vocational training, district level training institutes Vocational training centres, Women Business Association, Traders Associations, NGOs/ INGOs, Wholesale Input suppliers, Banks, etc.
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Partnership at this level would be with Value Chain based Associations, IPs (Implementing Partners), FPs (Facilitating Partners), MFIs, Banks, Private sectors, CBOs & Civil Societies, NGOs, Association of Service Providers, etc.
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